Glenn Herdling

Glenn Herdling, a graduate of Bucknell University with a B.A. in English and Psychology, began his publishing career in 1987 at Marvel Comics. As assistant editor on Marvel’s flagship Spider-Man titles, he was instrumental in increasing circulation to a record 3 million. Glenn was promoted to Editorial Director of Marvel’s Custom Publishing division where, in addition to writing and editing Beavis & Butt-Head, he served as an account executive and designed the company’s first award-winning Annual Reports. Glenn also spent 2 years in Marvel’s production department where he managed Glenn Herdlingthe production of over 20 monthly titles.

In 1996, Glenn became the Creative Director at Unicorn Publishing, which engaged in traditional book publishing, packaging, and design. The company also represented artists on an exclusive basis, particularly the renowned fantasy painters, Greg and Tim Hildebrandt. Glenn’s connections to the world of art and publishing grew extensively as a result of this endeavor.

Glenn was later hired by a medical publisher, Montage Media, as the Managing Editor for its peer-reviewed dental journals. In 1999, he became Wizard Entertainment’s Manager of Business Development and supervised the launch of its new comic book division, Black Bull Entertainment. Glenn is currently the Director of Marketing Communications at Medco, a former Merck company. He has written four published books and over 80 comic books. In May 2005, Glenn received a Masters of Science Degree in Publishing from New York University where he was awarded the The Condé Nast Award in Magazine Publishing.

Mike Lackey
Editor in Chief

Mike Lackey has known Glenn Herdling since the third grade and taught him his first curse word. They have collaborated on a number of projects together, both personally and professionally. Upon his graduation from the School of Visual Arts, Mike entered the fast-paced world of filmmaking. He starred, co-wrote, and supplied the special effects for Street Trash, a 1985 horror-comedy about melting winos. He has also provided the special effects for over a dozen other features, including I was a Teenage Zombie. Mike was later hired as an editor at Marvel Comics where he wrote and/or edited such top-selling titles as The Amazing Spider-Man, The Silver Surfer, Conan, Ren & Stimpy and Beavis & Butt-Head. In addition, he has written a Spider-Man/Silver Surfer novel for Pocket Books.

Byron Preiss Multimedia actively sought Mike to lend his talents to their “Virtual Comics” for America On-line. He later followed his libido to Swank International where he brought his comedic sensibilities to its line of adult magazines. During his professional romp through the entertainment field, Mike has had the privilege of establishing relationships with such celebrities as Frank Zappa, various WWF superstars, Lou Reed, Muhammed Ali, Stan Lee, Gwar, Rob Zombie, Kiss, as well as receiving a luscious lap dance from the curvaceous Christy Canyon. He is currently the Production Director for Central Park Media.

Mark Puzio
Art Director

Catching lightning in a bottle is what Mark Puzio has been doing for over 15 years. Art design for Mark has never just been about picking out the right colors or even creating logos that “kind of work.” Mark’s diverse experience lends itself to his expansive knowledge and understanding of integrating form with function while intuitively knowing what catches people’s attention.

In 1988, Mark managed all corporate marketing collateral in his role as mechanical artist for one of the pharmaceutical giants, Hoffmann La-Roche. This path brought him to the Cody Advertising Agency, where he supervised all phases of production for key national accounts like Novartis Pharmaceuticals, Omnipoint Communications, Casio, AIWA Electronics, and Emerson Electronics. Impressed with his insight for innovative and imaginative designs, Omnipoint Communications, now known as T-Mobile, sought Mark out to be their next Art Director where he set the benchmark for the company’s very first in-house studio, saving the company well over $500,000 in annual agency fees and increasing productivity by more than 50 percent.

In 2000, Mark’s creative talents and industry expertise were requested by a former Omnipoint colleague at Merck-Medco. As the Senior Art Director of the Creative Resources Department, Mark has been at the helm of key projects such as setting the groundwork for establishing graphic standards, launching IPO name change, logo development, and strategizing other premier corporate communication programs such as Medco’s direct mail programs. His extensive work has received countless accolades from Executive Management and he has received several awards of excellence for design and innovation.

Gene Durante
Chief Finance Officer and Production Director

Gene Durante
Gene Durante started his publishing career at Scholastic in the late ’60s, developing and controlling the budget for its $80 million dollar Book Club business. As Director of Operations for Scholastic’s domestic paperback business, Gene managed all printing and purchases for three distribution centers across the country.

In 1985 Gene was recruited by Marvel Comics as Vice President of Manufacturing and Operations. Gene was responsible for printing contracts for over 300 million books and saved $1.6 million, making Marvel the lowest cost producer with the highest profit margins in the industry. Gene also re-engineered operations at Marvel to increase output from 22 books per month to 60 books per month over a six-month period.

In 2000 Gene joined Merck-Medco as Director of Print Production for the Creative Services Department. He was responsible for both print and lettershop production. He implemented a financial tracking process for analysis of a $75 million promotional budget. Gene consolidated print and direct mail vendors to achieve an annualized savings of $1.2 million while reducing the promotional budget by $5 million through price negotiations and material design. This also entailed analysis of paper weight, size, and colors.

Buddy Scalera
Director of Digital Media

Buddy Scalera is an award-winning web designer/developer with extensive interactive and multimedia credits. In 1995, Buddy developed, a highly interactive online community with user-contributed content. This successful model was exploited to spin off four additional community/content sites including,,, and These sites exceeded revenue forecasts by nearly $70,000 per month by leveraging an innovative and profitable online club system. Buddy developed the content into live educational events that traveled to Philadelphia, Chicago, and Los Angeles.

Buddy was recruited by Merck-Medco (later Medco Health Solutions, Inc.) to develop consumer health content for the website. As Senior Manager of eCommerce Editorial Projects, he coordinated developers, designers, and business development teams to create a large Oracle database with content and interactive tools.

At Group DCA, a high-tech marketing agency, Buddy wrote and edited interactive educational programs using Flash and Oracle. These innovative programs reacted to user input, similar to a choose-your-adventure role playing game. Buddy is currently the Production Manager of a leading medical news site aimed at physicians. He oversees all technical aspects of this Coldfusion-database site, including site maintenance, optimization, and debugging.

In his spare time, Buddy has created several successful independent projects, including , an adult site with thousands of photos and videos;, a database-driven e-commerce site; and , the official homepage of his comic book company. Buddy is also noted for the development of Visual Reference for Comic Artists, a three-volume CD-ROM collection of photographs, which he packaged for domestic and international distribution.

Jeff Schmitt
Web Site Designer